Commercial Endorsements (2007)
1 Doctors should avoid any appearance of potential influence on their decision making or judgment on behalf of patients by personal commercial imperatives or commercial interest in products they are endorsing.
2 Doctors must declare as part of the endorsement, any commercial interest in the product and state why they are endorsing it. For instance, if a Doctor is deriving financial or other benefit directly or indirectly for appearing in an advertisement or advertorial, this must be stated as part of the Doctor's endorsement.
3 Doctors should endorse products using the proper chemical name for drugs, vaccines and specific ingredients, rather than the trade or commercial name.
4 Any endorsement should be based on specific independent scientific evidence, and that evidence should be clearly stated.