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Burroughs Wellcome in the High Court
This extract is taken from
an article published in the New Zealand Medical Journal 1903, Volume 3 (10),
pp298–99
We offer Messrs. Burroughs, Wellcome, and Co. our
congratulations on the result of the action lately tried in the High Court of
justice.
In the course of this action – brought by Burroughs,
Wellcome, and Co. to restrain Thompson and Capper, a firm of retail chemists
having large establishments in Manchester, Liverpool, and other north-country
towns, from passing off goods not of Burroughs, Wellcome, and Co.’s
manufacture when “tabloids” or “tabloid” products were
prescribed – several points of moment to the medical profession were
brought out.
The case, which will be an historical one so far as medicine
and pharmacy are concerned, lasted seven days. During its course a number of the
most distinguished members of the medical profession, and wholesale and retail
chemists from England, Scotland, and Ireland, appeared for the plaintiffs, and
definitely proved that in the profession and trade it was generally recognised
that “tabloid” meant the preparations of Burroughs, Wellcome, and
Co.
The direct question of substitution, which is a very grave
one, especially where drugs are concerned, was complicated by the defendants
raising as a secondary issue the validity of the plaintiffs’ trade-mark
“Tabloid.” Basing their attack mainly on the fact that Burroughs,
Wellcome, and Co. have refrained from familarising the public with their
medicinal preparations, and have advertised them solely to the medical
profession and drug trade, the defendants endeavoured to prove that the word
“tabloid” had no special reference to Burroughs, Wellcome, and
Co.’s products.
As to the acts of substitution, definite evidence was
submitted in no less than twelve cases where in response to prescriptions and
verbal requests other goods were passed off when Burroughs, Wellcome, and
Co.’s preparations were asked for. In three cases not only was the
firm’s trade-mark “Tabloids” used on the prescriptions or
orders, but the full name, “Burroughs, Wellcome, and Co.,” or the
initials “B. W. & Co.,” had been added. Even this precaution had
failed to secure the supply of Burroughs, Wellcome, and Co.’s
preparations. The defendants’ manager was the first witness for the
defence. His admission under cross-examination settled the question as to
substitution.
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